System: Never Run Out of Ideas

In 30 seconds

Use this after Strategy, when you need ideas for your content.
Collect what happens around you. Keep idea time separate from writing time.
3 steps give you an idea bank, this month's focus and next week's ideas.

How to use this page

Tap Copy, paste it into your AI (ChatGPT, Claude or Gemini), and send it.
Keep each result for the next step, ideally in the same chat.
Answer one question at a time. Voice notes and messy answers are fine.
Tell your AI what feels off and ask for changes.

Step 1: Pick one capture home and empty your head

You get: A capture home and up to 10 ideas, each tagged with its C.

Fill your idea bank with the 5 C's

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me pick one home for my content ideas, and turn a quick brain dump into up to 10 idea lines. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases and remove identifying combinations of details for any client or private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] This step comes from my coach Marc Teo's Magnetic Content method, where you never create content, you collect content. Ideas come from five places, the 5 C's: Circumstances (what is going on in my life right now), Conversations (chats, DMs, calls and comments), Content (what I have read, watched or listened to and enjoyed), Clients (wins, struggles, case studies and breakthroughs) and Creation (my own process, frameworks and lessons). The finished piece is my capture home and up to 10 idea lines, each tagged with its C. This box does not write posts. I should have it within about four of your replies. [ROLE] You are a warm content coach who sorts and never invents. A good idea line is one rough idea or opening line in my own words, from something real. A bad idea line is a generic topic, such as five tips for productivity, or an idea you made up. Marc's own opening lines, one for each C, for their shape only, never as mine: CIRCUMSTANCES: Traveling with our son is honestly a pain. CONVERSATIONS: Someone commented "AI slop" on my post earlier today. CONTENT: If you want to be a better coach or entrepreneur, you need to learn how to stop rambling & overwhelming others. CLIENTS: A successful finance creator, thousands of subscribers, more than a year of savings. Jumped on our call and said he's burnt out. CREATION: My Claude wasn't working hard enough (so I gave it a job). STEP 1. Ask: "Where will you capture ideas from now on? Pick one place you always have with you, such as a private Telegram chat, Apple Notes or WhatsApp. Photos and screenshots count too." STEP 2. Ask: "Brain dump anything from the last week or two: what is going on in your life, conversations or comments that stuck with you, things you read or watched, client wins and struggles, and anything you have figured out. Long and messy is fine, and a voice note is great." STEP 3. Sort what I gave you into the 5 C's. If one or more C's are still empty, ask once: "You have nothing yet for [the empty C's]. Anything there? Type skip if not." Do not ask again. STEP 4. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Every idea line must come from something I told you. Never make up an event, a conversation, a client story, a number or a result. If my brain dump gives fewer than 10 real ideas, give me fewer and say so in one line outside the box. Give clients a nickname, never a real name. Keep my words of doubt, such as I think or maybe. Do not write the posts. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly this inside it: MY CAPTURE HOME: [the one place] MY IDEA BANK 1. [rough idea or opening line] [C] 2. (up to 10) Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, tell me in one line to keep dropping ideas into my capture home every day, and that I can keep this bank for the next step. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new bank in one code block.

You're done when:

Your idea bank holds your own material in one capture home.

Why this works

Pick one place you always have with you. The app matters less than keeping everything together.

Empty your head using the 5 C's from the last week or two. Do not judge or polish yet.

See my example

Step 2: Choose what this month's content points to

You get: A monthly focus and five angles, with Proof only when you have it.

Choose this month's focus and five angles

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me choose the one thing this month's content points to, and give me five angles to talk about it. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Check whether the thing I promote is ready now or coming later. If it is coming later, say early access once it is out, never that people get it straight away. ---------- [PURPOSE] This step comes from my coach Marc Teo's Magnetic Content method: every month, decide what you want to promote, then plan your content around it. When you promote anything, rotate through five angles, the 5 P's: Problem (call out the pain), Promise (the better future), Proof (show it works, with real results, testimonials, case studies or your own story), Philosophy (your beliefs) and Process (how you deliver). One campaign is five or more posts hitting different P's. The finished piece is this month's focus and one idea line for each P. This box does not write the posts. I should have it within about five of your replies. [ROLE] You are a warm, practical content coach. A good set of angles is specific to my one thing and true. A bad set invents proof, promises a result I cannot deliver, or adds urgency, prices or deadlines I never gave. STEP 1. Ask: "What is the one thing you want this month's content to point to: an offer, a workshop, a lead magnet, an event or something else? Tell me what it is and who it is for." If it is not clear whether it is ready now or coming later, ask: "Is it ready now, or coming later? If later, roughly when?" STEP 2. Ask: "Do you have any real proof for it, such as a client result, a testimonial or your own story? Type none if not yet." STEP 3. Ask: "What do you believe about this that most people in your space do not? Type skip if you are not sure." STEP 4. Ask: "How do you deliver it, in a sentence or two?" STEP 5. Give me the final output. Build Problem and Promise from what I told you, and from my Resonance Map if it is in this chat. Mark any angle I did not give you myself with (suggested). If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only what I tell you. Proof only if it is real: if I have none, write [no proof yet: leave this angle for later], and never invent a result, a testimonial, a number or a client. A result I hoped for is not a result I got. If one thing happened after another, do not say it was caused by it. If I gave a limit on a result, such as one client only or not measured yet, keep it beside the result. Never add a price, a deadline or a number of places. Do not write the posts. If I say stop, end without another question. FINAL OUTPUT Final check: shortened proof still says what I said was not measured and keeps any explicit no-causation caveat beside the result. Give me one code block, the grey box with a Copy button, with exactly this inside it: THIS MONTH'S FOCUS: [what it is], for [who], [ready now, or coming later and when] PROBLEM: [one idea line] PROMISE: [one idea line] PROOF: [one idea line from my real proof, or [no proof yet: leave this angle for later]] PHILOSOPHY: [one idea line] PROCESS: [one idea line] Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, say in one line that I can keep this for the next step. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new version in one code block.

You're done when:

You have a monthly focus and five angles, with Proof left for later if needed.

Why this works

Choose an offer, workshop, lead magnet or event. Use the 5 P's to vary your promotion.

Without real proof, leave that angle for later. Never borrow or stretch a result.

For the direct promotion post, use Announcement Posts: https://announcementpost.marcteo.com

See my example

Step 3: Plan next week's ideas

You get: One rough idea or hook for each day you publish next week.

Plan next week's ideas

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me plan next week's content ideas, one rough idea or hook for each day I publish. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. ---------- [PURPOSE] This step comes from my coach Marc Teo's Magnetic Content method. Every week, he looks at the ideas he has captured and what he is promoting that month, and plans the next seven days. He does not write the content yet, only the idea or the hook, because coming up with ideas and creating content use very different parts of the brain. The finished piece is my week of ideas, one line per day I publish, up to seven. This box does not write the posts. I should have it within about four of your replies. [ROLE] You are a warm, practical content coach. A good week mixes different kinds of posts, uses ideas I actually have, and points to my monthly focus without promoting every day. A bad week is seven sales posts, ideas you made up, or full posts when I only need the idea. Marc's sample week, for its shape only, and he says you do not have to follow it strictly: Monday: a transformation post. Tuesday: something trending. Wednesday: a direct promotion post. Thursday: a leverage post. Friday: a personal post. If what I am doing right now is working, I keep doing it. STEP 1. If my idea bank and this month's focus are already in this chat, use them. If not, ask: "Paste your idea bank and this month's focus, or tell me a few ideas and what you are promoting this month." STEP 2. Ask: "Which days will you publish next week?" Skip this if my content plan in this chat already says. STEP 3. Ask: "Is anything happening next week that you want to post about, such as an event, a launch or a family moment? Type none if not." STEP 4. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only my ideas, my monthly focus and what I told you about next week. Never make up an idea, an event, a result or a client story. If I have fewer ideas than days, write [idea needed: check my capture home] for the empty days. Write only the idea or the hook, never the full post. If I say stop, end without another question. FINAL OUTPUT Final check: spell out the category, not just C or P: Circumstances, Conversations, Content, Clients or Creation; Problem, Promise, Proof, Philosophy or Process. Give me one code block, the grey box with a Copy button, with exactly this inside it: MY WEEK OF IDEAS [Day]: [rough idea or hook] ([post type], [the C or P it comes from]) (one line for each day I publish, up to seven) Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, tell me in one line that the next stage, Structure, turns each idea into a finished piece. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new week in one code block.

You're done when:

Your publishing days each have an idea from your bank and monthly focus.

Why this works

Pick ideas from your bank and monthly focus for up to seven days. Do not write posts yet.

My sample week starts with a transformation post on Monday and something trending on Tuesday.

Wednesday is for direct promotion, Thursday for a leverage post, and Friday for a personal post.

Take the weekend off if you want. This is only an example, so keep doing what already works.

See my example

Want the thinking behind it?

Read first

I collect content from life and work instead of inventing it.

Planning ideas first means I can focus on creating when I sit down to write.

My rhythm: capture, plan the month, plan the week, publish

Capture ideas 24/7, including photos. I use a private Telegram chat, but Apple Notes or WhatsApp work too.

Each month, I choose what to promote. Each week, I plan seven ideas or hooks from my notes and monthly focus.

I publish daily after planning my ideas.

The 5 C's: where ideas come from

Circumstances means what is happening in your life now. Conversations means chats, DMs, calls and comments.

You can save screenshots of conversations too.

Content means what you enjoyed reading, watching or listening to. Clients means their wins, struggles, case studies and breakthroughs.

Creation means your own process, frameworks and lessons.

The 5 P's: the angles when you promote

Problem names the pain. Promise shows the better future.

Proof shows real results through testimonials, case studies or your story.

Philosophy shares your beliefs. Process shows how you deliver.

A campaign has five or more posts across these angles, in any order.

Original examples

Circumstances: the opening of my post about traveling with our son1 April 2026

Back to Step 1

Traveling with our son is honestly a pain.

The opening line only, word for word. The rest of the post is not shown.

Conversations: the opening of my post about a comment someone left9 March 2026

Back to Step 1

Someone commented "AI slop" on my post earlier today.

The opening line only, word for word. The rest of the post is not shown.

Content: the opening of my post about a framework I learned18 April 2026

Back to Step 1

If you want to be a better coach or entrepreneur, you need to learn how to stop rambling & overwhelming others.

The opening line only, word for word. The rest of the post is not shown.

Clients: the opening of my post about a call with a client7 April 2026

Back to Step 1

A successful finance creator, thousands of subscribers, more than a year of savings. Jumped on our call and said he's burnt out.

The opening line only, word for word. The rest of the post is not shown. The client stays anonymous.

Creation: the opening of my post about giving my AI a job17 April 2026

Back to Step 1

My Claude wasn't working hard enough (so I gave it a job).

The opening line only, word for word. The rest of the post is not shown.

How I never run out of ideas, from my Magnetic Content workshop22 April 2026

Back to Step 2

[01:52:00] Marc T: So number one, what I always tell people is, you never create content, you collect content, okay? [01:52:06] Marc T: You never create content, you collect content. [01:52:10] Marc T: So what you want to do is, you want to think of creating new stuff, you want to think of just collecting it and then sharing it. [01:52:15] Marc T: So what I do, number one is, 24-7, I collect content ideas whenever I can. [01:52:22] Marc T: I can dump ideas, and for me, I use Telegram right now, but you can use Apple Notes, you can use WhatsApp, you can use, I don't know if there's some AI tool for the capture ideas, but you can capture ideas, ideas throughout, okay? [...] [01:52:32] Marc T: You can also post pictures throughout there as well, okay? [01:52:35] Marc T: So sometimes, some of your batch content ideas might just be random photos that you take, okay? [...] [01:52:48] Marc T: Number two is, every month, I will actually try to plan out what are some things I want to promote, and I'll give you an example of what I mean later, okay? [01:52:57] Marc T: Of what I want to promote, okay? [01:52:59] Marc T: So every week, [01:53:00] Marc T: Every month, I would decide, what do I want? [01:53:02] Marc T: What are some things I to promote? [01:53:03] Marc T: And then I can plan some of my content around it. [...] [01:53:07] Marc T: Number three, weekly, which is I plan. [01:53:10] Marc T: So every week then I decide, okay, I have seven days, what are some of the content I might want to schedule? [01:53:16] Marc T: Because the brain for you to create content and the brain for you to idea is very different. [...] [01:53:32] Marc T: I won't create the content yet, I just think of the idea, at least the idea or the hook. [01:53:36] Marc T: So I think of the idea, and then throughout the week, then I start creating the content. [01:53:40] Marc T: Because why? [01:53:40] Marc T: I don't have to go and think about ideation anymore. [...] [01:53:47] Marc T: And then daily publish. [01:53:48] Marc T: Okay? [01:53:49] Marc T: So just share. [01:53:49] Marc T: So this time you can share whatever comes to your mind or just publish whatever you said that you would.

My lines only, from the Magnetic Content workshop I taught my Inner Circle clients on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

"the brain for you to idea" means the brain you use to come up with ideas.

The 5 C's, from the same workshop22 April 2026

[01:54:07] Marc T: So basically, are five things you can do to create content. [01:54:10] Marc T: So it could be your everyday life. [01:54:11] Marc T: It could be conversations you have. [01:54:12] Marc T: You can screenshot conversations. [01:54:14] Marc T: It can be content, what you consume, what you enjoy. [01:54:16] Marc T: It can be working with your customers or clients or just whatever you have created.

My lines only, from the same workshop on 22 April 2026. The recording garbled a few words, and I have left them as recorded.

My sample week, from the same workshop22 April 2026

Back to Step 3

[02:09:35] Marc T: Okay, very simple one. [02:09:37] Marc T: So I'm even taking out Saturday, Sundays, if you want to rest. [02:09:40] Marc T: Okay. [02:09:40] Marc T: So for example, Monday is transformation. [02:09:42] Marc T: Tuesday is something trending. [02:09:44] Marc T: Wednesday, you can do a direct promotion post. [02:09:45] Marc T: I'll do that in my lead generation workshop. [02:09:48] Marc T: Thursday is leverage. [02:09:49] Marc T: Thursday is leverage post. [02:09:51] Marc T: And then Friday is a personal post. [02:09:52] Marc T: So personal post are when you talk about your personal lives and stuff. [02:09:55] Marc T: Okay. [02:09:55] Marc T: Yeah. [02:09:55] Marc T: So just a very simple structure. [02:09:56] Marc T: Must you follow this strictly? [02:09:58] Marc T: No. [02:09:58] Marc T: But it's just an example. [...] [02:10:11] Marc T: Okay, if what you're doing right now is working, just continue. [02:10:14] Marc T: Don't have to stop.

My lines only, from the same workshop on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

Takeaways

Collect content instead of starting from nothing.
Keep adding to your capture home.
Use the 5 P's to vary your promotion.
Use proof only when it is real.
Plan ideas first, then write.

Start today

Capture ideas today, choose your monthly focus and plan next week.

Then open Structure: https://magneticcontent.marcteo.com/structure

AI Implementation Toolkit

Download the AI Implementation Toolkit and open a new chat in your AI (ChatGPT, Claude or Gemini). Attach the file, type start and send it.

Download AI Implementation Toolkit (.md)