Back to Step 4
[01:29:54] Marc T: And so this is a very quick thing, At the end of the day, why people will buy from you is because they need to
[01:30:00] Marc T: to shift four beliefs.
[01:30:01] Marc T: Number one, they need to believe things about you.
[01:30:04] Marc T: So what are some beliefs they might need to have to potentially buy from you?
[01:30:08] Marc T: Okay, what are some beliefs about you?
[01:30:11] Marc T: Okay, next one, beliefs about themselves.
[01:30:14] Marc T: What they need to believe about themselves in order to work with you?
[01:30:17] Marc T: So for example, you might have an amazing product, people might like and trust you, and people know you have a lot of success stories, but they might not still buy from you, because they'll be like, my situation is different.
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[01:30:45] Marc T: So the thing is, how do you do it?
[01:30:49] Marc T: You share case studies or stories of people that might be similar to their situation.
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[01:31:19] Marc T: Next one, about your solution, about your offer, about what you do, right?
[01:31:23] Marc T: And then about other solutions as well.
[01:31:25] Marc T: So for example, and I'll talk about this in the next portion, which is, what are some beliefs about other solutions that I I want people to believe.
[01:31:31] Marc T: For example, one of the things I always talk about is, there is never such a thing called a best strategy.
[01:31:38] Marc T: The important thing is the best strategy for you.
[01:31:41] Marc T: And what I realize is a lot of other solutions, they always try to prescribe you a strategy.
[01:31:47] Marc T: Because a butcher will always sell meat.
[01:31:50] Marc T: Okay, a butcher will always sell meat.
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[01:32:32] Marc T: Yeah, but one belief I could say is you shouldn't put your family first.
[01:32:37] Marc T: You should put yourself first.
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[01:46:08] Marc T: So for example, in the past, one thing that made me a lot more progress and growth when I was starting out was I just said, the reason why most people don't succeed is not because they don't have enough information, it's because they need more implementation.
[01:46:22] Marc T: And then I actually, and now it's a bit less, but I used to dominate the word implement.
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[01:47:32] Marc T: Most people think having a 9 to 5 is stable.
[01:47:34] Marc T: I disagree.
[01:47:36] Marc T: I believe XXXYY.
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[01:48:09] Marc T: When you say that it's a very hard, provocative content, when you share your caption, be a bit more warm and softer.
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[01:50:38] Marc T: Do not feel afraid for repeating your ideas.
[01:50:41] Marc T: So you can say the same idea, you just package it in different ways.
[01:50:44] Marc T: Different stories, different insights, different perspectives, different hooks, but all to the same idea.
My lines only, from the same workshop on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.