Magnetic Content: stage 2 of 5

Strategy: Make Your Content Sound Like You

Choose your format, make your content plan, share your World and Words, and pick one belief to repeat.

Two ways to use this playbook. Pick one.

Optional

Download the AI Implementation Toolkit
  1. Tap the button to download the file.
  2. Open your AI (ChatGPT, Claude or Gemini) and attach the file.
  3. Type "start" and send. Your AI walks you through the rest.

or

Follow the 4 steps below

Each step has a Copy box. Paste it into your AI, one step at a time.

Strategy: Make Your Content Sound Like You

1Choose your format (Flow Finder)
2Make your one-page content plan
3Let people into your world, in your words
4Pick the one belief you will keep repeating

In 30 seconds

  • Use this after Shift to decide what, where and how often to share.
  • People want expertise and someone they connect with. I call this Authentic Authority.
  • 4 steps give you your format, plan, World and Words, and one belief.
  • Keep your Resonance Map for Step 3.

How to use this page

  1. Tap Copy, paste it into your AI (ChatGPT, Claude or Gemini), and send it.
  2. Keep each result for the next step, ideally in the same chat.
  3. Answer one question at a time. Voice notes and messy answers are fine.
  4. Tell your AI what feels off and ask for changes.

Step 1: Choose your format (Flow Finder)

You get: Format scores, your main format and one change to another format.

Score your formats with the Flow Finder

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me score every content format I have tried, and pick the one to double down on. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. ---------- [PURPOSE] This is the Flow Finder from my coach Marc Teo's Magnetic Content method. We find the kind of content that lights me up the most and creates the most results. We are not looking only for high impact. We are looking for flow as well. The finished piece is my scored list, the one format to double down on, and one change to lift another format. This box does not plan my schedule or write posts. I should have it within about four of your replies. [ROLE] You are a warm, practical content coach. A format is how the content is made, not its topic: for example written posts, talking-head videos, B-roll posts (a looping video with a caption), teaching posts, carousels, lives or long YouTube videos. Instagram stories do not count here, because Marc treats them as lead generation, not as the main content. The score runs from 1 to 9. 9 means high impact and it lights me up, so it feels easy. 1 means low impact and it drains me. Impact means the result that matters to me, such as replies, leads or sales, not views alone. My coach Marc's own scores, for their shape only, never as mine: Facebook written posts 9, teaching posts 8, carousels 6, B-roll posts 5, Instagram talking heads 4. His conclusion was to do more Facebook written posts. STEP 1. Ask: "List every content format you have tried, even once. One line is fine." STEP 2. Ask: "Give each one a score from 1 to 9, where 9 is high impact and it lights you up, and 1 is low impact and it drains you. A gut feeling is fine." If I am not sure about a score, suggest one from what I said about that format, mark it (suggested), and move on. STEP 3. Ask: "Is anything stopping you from doing more of your top format? Type none if not." Skip this if I already told you. STEP 4. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only my formats and my scores. Never change a score I gave you. If two formats tie at the top, name both and ask me which one I will double down on, then wait for my answer before the final output. The one change must be one small thing I could do, built from what I told you. Do not write posts or a schedule. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly this inside it: MY FLOW FINDER SCORES: [each format and its score, highest first] DOUBLE DOWN ON: [my top format] ONE CHANGE: [one small thing I could do to move another format closer to a 9] Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, say in one line that I can keep this for the next step. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new version in one code block.

You're done when:

You have your scores, main format and one change to move another towards a 9.

Why this works

Score each format from 1 to 9. A 9 means high impact and it lights you up.

A 1 means low impact and it drains you.

Include written posts, talking-head videos, teaching posts, carousels, lives and long YouTube videos. B-roll is a looping video of you with captions.

Focus on your top format. Find a change for each lower one.

My Facebook written posts scored 9 because I enjoyed them and felt they brought results.

Instagram stories are for leads, not your main format. See Daily Lead Machine: https://dailyleadmachine.marcteo.com

See my example

Step 2: Make your one-page content plan

You get: Your five-line content plan.

Make your one-page content plan

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me make my one-page content plan in five lines. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. ---------- [PURPOSE] This is the one-page content plan from my coach Marc Teo's Magnetic Content method. It answers where I will post, how often, when I will make it, and which one broadcast channel I will use. The finished piece is a five-line plan for the next three months. This box does not write posts or ideas. I should have it within about six of your replies. [ROLE] You are a warm, practical content coach. A good plan is one I can actually keep: one main platform, a frequency I chose, a real time in my calendar and one broadcast channel. A bad plan spreads me across every platform or pushes me to post more than I said I can. Marc's Content Tiers, which are recommendations, not rules: Below S$10K a month: one daily post at the very least, or about three times a week if daily is not possible yet, plus one broadcast. At this stage the point is volume. S$10K to S$50K a month: add one to three long-form pieces a week, such as YouTube videos. S$50K a month and up: repurposing. A broadcast goes straight to people, by email, a Telegram channel or WhatsApp announcements. Marc likes these because they feel more intimate, and suggests one first, not all three. Stories do not count as the main post. Short form does not mean only short videos: written posts count too. STEP 1. Ask: "Roughly how much does your business make in a month right now: below S$10K, S$10K to S$50K, or more? Type skip if you would rather not say." If I skip, write TIER as [not shared]. STEP 2. Ask: "Which one platform will you use for your main content?" If my Flow Finder is in this chat, use it to suggest one. If I am not sure, suggest one built from my answers, mark it (suggested), and tell me Marc's Social Media Foundations playbook can help me choose. STEP 3. Ask: "How often will you publish there for the next three months? Pick the bare minimum you know you can keep to." STEP 4. Ask: "When will you make it: which day and what time? A batch once a week and a little every day both work." STEP 5. Ask: "Which one broadcast channel will you focus on first: email, Telegram or WhatsApp?" Skip any question I have already answered. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only my answers. Never raise my frequency above what I chose. If my tier suggests posting more often than I chose, keep my choice in the plan and mention Marc's recommendation in one line outside the box. Do not write posts or ideas. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly this inside it: MY ONE-PAGE CONTENT PLAN TIER: MAIN PLATFORM: HOW OFTEN (next 3 months): WHEN IT SITS IN MY CALENDAR: BROADCAST CHANNEL: Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, tell me in one line to put the time in my calendar now. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new plan in one code block.

You're done when:

Your five-line plan is ready, and your content time is in your calendar.

Why this works

Write your tier, main platform, how often you will post, when you will create, and your broadcast channel.

Work towards posting daily, but choose a minimum you can keep for the next three months. Stories don't count as your daily post.

Short form includes written posts. Choose your platform with Social Media Foundations: https://socialmediafundamentals.marcteo.com

Batch weekly or create daily. Choose email, Telegram or WhatsApp announcements for a more intimate broadcast.

Focus on one broadcast first. I wouldn't use a Facebook group because it depends on an algorithm.

Treat Instagram channels as an extra layer at most.

See my example

Step 3: Let people into your world, in your words

You get: Your World and Words sheet, with 3 post ideas.

Write your World and Words

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me write down my World and my Words, and turn them into 3 post ideas. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases and remove identifying combinations of details for any client or private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] This step comes from Authentic Authority in my coach Marc Teo's Magnetic Content method. My World is my real life: I pick 2 or 3 of the 5 F's (Family, Faith, Finances, Fitness, Friends) I am comfortable sharing. My Words are my 3 M's: My Mouth (phrases I repeat), My Mind (things I have named, such as my frameworks or programs) and My Market (words my clients use). The finished piece is my World and Words sheet plus 3 post ideas built from it. This box does not write the posts. I should have it within about five of your replies. [ROLE] You are a warm content coach. A good sheet is real and specific: true moments I am comfortable sharing and words people actually hear from me. A bad sheet is generic, shares more than I chose to share, or invents phrases I never use. My coach Marc's own sheet, for its shape only, never as mine: WORLD: Family, for example his post about his mum being laid off. MY MOUTH: You got this. I'm not perfect. MY MIND: Master Implementers. The Daily Five. Magnetic Content. MY MARKET: overwhelm, burnout, imposter syndrome. STEP 1. Ask: "Which 2 or 3 of the 5 F's are you comfortable sharing: Family, Faith, Finances, Fitness or Friends? For each one, tell me one real moment or detail." STEP 2. Ask: "What are 3 phrases you find yourself saying again and again?" STEP 3. Ask: "What are 3 things you have named, such as your frameworks, your programs or terms you use? Type none if you have not named anything yet." If I type none, write [not named yet] and do not invent names. STEP 4. Ask: "What are 3 words or phrases your clients use when they talk about their problem or their goal?" If my Resonance Map is in this chat, use its words and only ask me to confirm them. STEP 5. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only what I tell you. Share only the parts of my life I chose. Never invent a moment, a phrase, a name, a client or a result. Each post idea must come from a real moment or word I gave you. Use quotation marks only around words I said someone actually said or wrote. Do not write full posts. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly this inside it: MY WORLD AND WORDS MY WORLD: [each F I chose, with my real moment] MY MOUTH: 1. 2. 3. MY MIND: 1. 2. 3. MY MARKET: 1. 2. 3. 3 POST IDEAS: 1. [one rough idea or hook, and which part of my World or Words it comes from] 2. 3. Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, say in one line that I can keep this for the next step. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new sheet in one code block.

You're done when:

Your sheet has your chosen F's, 3 entries per M and 3 post ideas.

Why this works

Choose 2 or 3 of the 5 F's: Family, Faith, Finances, Fitness and Friends.

Share only what feels comfortable, but share something real. My mum's layoff post shows my World.

For Words, write 3 of each of my 3 M's:

My Mouth means phrases you repeat, like You got this and I'm not perfect.

My Mind means things you have named, like Master Implementers, the Daily Five and Magnetic Content.

My Market means words your clients use, like overwhelm, burnout and imposter syndrome. They don't have to be problems.

See my example

Step 4: Pick the one belief you will keep repeating

You get: Your belief, the Way that proves it, and 3 to 5 angles.

Pick your one belief

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me pick the one belief I will keep repeating in my content, and give me 3 to 5 ways to say it. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. ---------- [PURPOSE] This is my Worldview and my Way, from Authentic Authority in my coach Marc Teo's Magnetic Content method. People buy when four kinds of belief shift: about me, about themselves (for example, my situation is different), about my solution, and about other solutions. I pick the one belief my people most need, write it in one line, name the Way I work that proves it, and plan a few posts that repeat the same idea in different ways. The finished piece is my belief card. This box does not write the posts. I should have it within about five of your replies. [ROLE] You are a warm, direct content coach. A good belief is something I truly believe that most people in my space do not, said simply. A bad belief is a slogan I do not live by, a fight picked for attention, or a claim I cannot back up. My coach Marc's own belief, put into this shape for this box, for its shape only, never as mine: Most people think you should put your family first. I disagree. I believe you should put yourself first, because when you look after yourself, you are more present, have more energy and have more quality time with your family. One of his Ways: there is no such thing as a best strategy, only the best strategy for you. STEP 1. Ask: "Which belief do your people most need before they would work with you? It can be about you, about themselves, about your solution, or about other solutions." STEP 2. Ask: "What do most people in your space think about this? That is the old idea you disagree with." STEP 3. Ask: "What do you believe instead, and why? A real moment or a client story that shows it is even better." STEP 4. Ask: "How do you work differently because of this belief? That is your Way." Skip this if I already told you. STEP 5. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only what I tell you. Never invent a story, a client, a result or a number to back the belief up. If a post angle needs a story I have not given you, write [my story here]. Keep any doubt I expressed, such as I think or maybe. If the belief sounds hard or provocative, add one note outside the box: keep the caption warm and soft. If I say stop, end without another question. FINAL OUTPUT Final check: every story angle and shorter version keeps the result's limits beside it, including any unmeasured detail or unknown cause I stated. Give me one code block, the grey box with a Copy button, with exactly this inside it: MY ONE BELIEF IT IS ABOUT: [me / themselves / my solution / other solutions] THE LINE: Most people think [old idea]. I disagree. I believe [new idea] because [reason]. MY WAY THAT PROVES IT: POST ANGLES (same belief, different packaging): 1. [a story angle] 2. [an insight angle] 3. [a perspective angle] (up to 5, each one a rough hook or idea from my own material) Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, remind me in one line not to be afraid of repeating this idea. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new card in one code block.

You're done when:

You have one belief, the Way that proves it and 3 to 5 ways to repeat it.

Why this works

Choose a belief about you, your clients themselves, your solution or other solutions.

People may trust you yet doubt their own chances. Stories of similar people help.

Write: Most people think ___. I disagree.

Then: I believe ___ because ___. Name the Way you work that proves it.

My example: there is no best strategy, only the best strategy for you.

Soften the caption when a belief is provocative. Repeat the idea through different stories, insights, perspectives and hooks.

See my example

Want the thinking behind it?

Read first

Strategy is the second stage of my Magnetic Content system.

Expertise alone is no longer enough. People also want someone they relate to.

Authentic Authority: the 4 W's

World is your real life. Share some of it, but you do not need to reveal everything.

Sharing some real life helps people connect with you beyond what you sell.

Worldview is what you believe that your market does not yet believe.

Words are your phrases, named ideas and client language. Way is how you do things differently.

AI can mimic your Words, but never your World, Worldview or Way.

Content Tiers: match how much you post to your stage

These are recommendations, not rules.

Below S$10K a month: aim for one daily post plus one broadcast. If daily is impossible, try three times weekly.

At this stage, volume matters most.

Between S$10K and S$50K a month: add one to three YouTube videos weekly. They stay useful even a year later.

From S$50K a month, move into repurposing.

I went all out on repurposing and scaling, then decided to scale down and focus on people over views.

Spam is about relevancy, not frequency

Spam is about relevancy, not frequency.

I enjoy daily posts about growing my business. Daily makeup posts feel like spam to me.

Original examples

The Content Tiers, and spam, from my Magnetic Content workshop
[00:49:00] Marc T: These are just what I call recommendations. [00:49:02] Marc T: You don't have to follow them, but I highly recommend that you do. [00:49:06] Marc T: Okay? [00:49:07] Marc T: So this is what I'll do. [00:49:07] Marc T: So number one is, if you are below 10K per month, I would just focus on one daily post at the very least. [00:49:16] Marc T: I think I would recommend daily in my opinion, right? [00:49:19] Marc T: One daily post, and then you can do a broadcast. [00:49:23] Marc T: I would still do daily if possible, if not about three times a week. [00:49:26] Marc T: So your whole point, if you are below 10K per month, is you just need to put volume. [00:49:32] Marc T: One daily post, and to broadcast whatever you need to. [...] [00:49:51] Marc T: No, not views, 10K. [00:49:53] Marc T: Sorry, yeah. [00:49:53] Marc T: Good question. [00:49:54] Marc T: I'll change it. [00:49:54] Marc T: 10K dollars. [00:49:56] Marc T: Okay? [00:49:56] Marc T: If you are between 10 to 50K, what I might start? [00:50:00] Marc T: Adding in is what I call one to three long form per week. [00:50:03] Marc T: So long form, which just means YouTube videos, okay? [...] [00:50:29] Marc T: But if you're below 10K per month, focus on this first. [00:50:32] Marc T: If you have 50K per month, then you become what I call repurposing. [00:50:35] Marc T: So I'm going to share with a very quick story. [00:50:37] Marc T: I also made a mistake because I was trying to play a velocity game like [a mentor of mine]. [00:50:40] Marc T: I was trying to go crazy with repurposing, scaling, going. [00:50:45] Marc T: So in me onwards, I'm going to scale down my content and be less about views, but more about resonance, about people. [...] [02:13:09] Marc T: When do we consider something as spam? [02:13:13] Marc T: Which is if it's not relevant for you. [02:13:16] Marc T: I can receive a post on how to grow my business every day and I feel it's amazing. [02:13:21] Marc T: But you give me a post, daily post or email about makeup. [02:13:25] Marc T: The first one I really think is spam really. [02:13:27] Marc T: So spam is never about frequency. [02:13:29] Marc T: Spam is about relevancy.

My lines only, from the Magnetic Content workshop I taught my Inner Circle clients on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

When I said 10K, someone asked whether I meant views. I meant S$10K a month in the business. A mentor of mine is named on the recording, and I have replaced his name in square brackets. The last few lines come from later in the same workshop.

My own Flow Finder scores, from the same workshop
Back to Step 1
[01:03:56] Marc T: Okay? [01:03:56] Marc T: So what I can do, for example, I can say, okay, Facebook written post. [01:04:00] Marc T: So 9 for me right now. [01:04:02] Marc T: IG talking heads for me is 4. [01:04:04] Marc T: Bureau posts for me is maybe 5. [01:04:06] Marc T: Teaching posts for me is, so teaching posts right now, it doesn't, so let me say it might be, I think it's an 8. [01:04:17] Marc T: Teaching posts, yeah, I think so. [01:04:18] Marc T: Carousel posts could be a 6. [01:04:20] Marc T: Okay, so what I do is, I just want you to create something like that. [01:04:22] Marc T: So number one, all the potential content formats you could create, and then number two, just label the numbers so that you are clear, yourself. [...] [01:08:01] Marc T: Guys, it sounds very good in your head, but just by writing it down, you realize you get a lot of clarity. [01:08:09] Marc T: You know why? [01:08:10] Marc T: I did it myself. [01:08:11] Marc T: So when I wrote down, was like, yeah, I should just do more Facebook return. [01:08:14] Marc T: Even though everything else I'm experimenting right now, Facebook return is what I enjoy and what I feel can create some results. [01:08:19] Marc T: Why not just continue writing it for now? [01:08:21] Marc T: Does it make sense? [01:08:22] Marc T: So writing it down sometimes in your face, you get more clarity than watching any content video that you do. [01:08:29] Marc T: And again, we're not looking just for high impact, we're looking for flow as well. [...] [01:12:00] Marc T: For things in eight, five, and four, identify what you can do to move it to a nine.

My lines only, from the same workshop on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

"Bureau posts" is how the recording heard B-roll posts, and "Facebook return" is how it heard Facebook written.

My one-page content plan, as I filled it in on the same call
Back to Step 2
[00:51:10] Marc T: But basically, what you're to do is, you want to fill up your one-page content plan, which is number one, what's your main platform you will choose. [00:51:18] Marc T: So short form doesn't mean short form videos, it could be written or text as well. [00:51:21] Marc T: So let me just write down here, it could be written, or it could be videos. [00:51:25] Marc T: Okay, so number one is what platform will you choose for your daily content. [...] [00:52:15] Marc T: So, very quickly, at least for the next three months, what will be your published frequency? [00:52:21] Marc T: Okay, is it daily? [00:52:22] Marc T: Is it two to three times a week? [00:52:23] Marc T: Is it four times a week? [00:52:24] Marc T: What will be for you? [00:52:25] Marc T: What's your published frequency? [00:52:26] Marc T: You can keep to. [00:52:27] Marc T: So, my suggestion is eventually everybody go to daily if possible. [00:52:32] Marc T: Okay? [00:52:32] Marc T: But if you start right now, no problem. [00:52:33] Marc T: But we'll find a way to get there. [...] [00:53:17] Marc T: So for example, for me, I could put Instagram. [00:53:20] Marc T: And then daily. [...] [00:56:45] Marc T: So for me now, I do batching most of the time, but for my written posts, I do it daily if I can. [...] [00:57:39] Marc T: You can have all three, but just focus on one first, you're below 10K per month. [...] [00:57:51] Marc T: Okay? [00:57:51] Marc T: So, for example, for me, it will be emails. [...] [00:58:13] Marc T: So if you feel good for it, you can, but I think I like something a bit more intimate like Telegram, WhatsApp, or emails. [00:58:19] Marc T: So what I'll do is I'll just take Instagram channels as just an additional layer to promote your Instagram content.

My lines only, from the same workshop on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

My post: My mum just got laid off...
Back to Step 3
My mum just got laid off... But I still don’t think she should retire. Before you judge me, hear me out. My mum did everything "right." She showed up, worked hard, stayed loyal for years. And the company still said "thank you, we don't need you anymore." Now everyone around her is saying the same thing: "Wah, finally can rest lah. Enjoy life. You deserve it." And I get it: she has worked hard for so many years of her life. 👉 But I can't say that to her bcause I've seen what "rest" can turn into. When my dad stopped working, he didn't just slow down: his brain started fading. The man who used to be sharp & engaged… slowly disappeared. Not because of age: but because he stopped growing & challenging himself. I think about that a lot now epecially as a father myself. What actually keeps someone alive? Not just breathing… but truly ALIVE? And when I look at my mum now, she's still sharp, still healthy, still full of energy. Why would I want her to stop? My mum didn't just work for money. She enjoyed thinking, talking to people, being challenged every day. That part of her shouldn't retire; that part should evolve! (this is also why I've been going deeper into AI lately. Not just for business, but because it's one of the most exciting ways I've seen to keep learning, keep thinking, and stay sharp) I want my mum to explore that too: to learn new things, meet new people, stay curious, keep growing. Not because she "has" to work, but because she should stay alive & growing. And here's what I've learned the hard way: ✅People will age physically, but they can choose how they show up energetically. Of course, if she ever needs to stop for health reasons, I totally understand. But "retirement" the way most people think about it: Sitting at home, disconnecting slowly, waiting for time to pass...is not what I want for any of my loved ones. The worst thing is, I see the same thing happening to people way younger. Professionals in their 30s and 40s who are technically still working… but mentally checked out. Coasting. Delaying. Telling themselves "next year." AI disrupting your business & career: that will happen to you. But choosing to stop growing & upgrading yourself? That's something you do to yourself. I will never retire my mum. Not because I don't love her. Because I love her too much to let her stop becoming the most alive version of herself. #MasterImplementers

The full post, word for word. I mentioned it on the workshop call as an example of my World.

What to notice

It is a Family post from my real life, and it still carries a belief I hold about growth. Sharing your World does not mean leaving your message behind.

My 3 M's, from the same workshop
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[01:38:52] Marc T: I'm not perfect, yeah? [...] [01:38:56] Marc T: So, I'm not perfect. [...] [01:39:02] Marc T: So it kind of shows my values. [01:39:03] Marc T: You got this, 100%, you got this. [...] [01:40:50] Marc T: My mouth is phrases I say, my mind is my frameworks. [01:40:55] Marc T: So mouth is just terms that I say. [...] [01:41:00] Marc T: Words, I'm not trying to create a framework from the world, it's just words that people know I use over and over again. [01:41:06] Marc T: Lifestyle business, okay? [01:41:08] Marc T: Then my mind is frameworks that I think even I need to go and say more of. [01:41:11] Marc T: So the daily five, master implementers, now I say magnetic content, so these are terms, frameworks. [...] [01:41:40] Marc T: My market are words that my clients use. [01:41:43] Marc T: So for example, how many of you use the word, uh, overwhelm? [01:41:50] Marc T: Or that's the word that you can vibe with immediately, the word overwhelm. [01:41:56] Marc T: Okay, right? [01:41:56] Marc T: So overwhelm is a word that I'm going to use more because I know many people burn out. [01:41:59] Marc T: I When [01:42:00] Marc T: Burn out. [01:42:01] Marc T: Don't have to be just problems. [01:42:02] Marc T: Just be words. [...] [01:44:44] Marc T: And another one is imposter syndrome almost made me quit. [01:44:48] Marc T: Yeah. [01:44:48] Marc T: Even though it's not the best headline, to be honest. [01:44:50] Marc T: But what was the term that people like? [01:44:51] Marc T: As in what people resonate with imposter syndrome?

My lines only, from the same workshop on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

My post: Putting your family first is destroying your life
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Putting your family first is destroying your life This is coming from someone who loves his family very much, an entrepreneur, a stay-at-home dad who takes impromptu lunches with his wife and spends time with his son anytime he wants. Here's what I realized: The more I tried to put my family first, the less present, the less energy, the less drive I had when I was spending time with them. That affected the quality of time we spent together and made me feel less of a person. And again, this is not saying I don't love my family. But what I realize is I need to prioritize myself first. My health. My well-being. Some alone time to reflect and be mindful. The more I refuel my oxygen tank, the more I refuel myself, when I spend time with my family, I'm way more present, have way more energy, and have way more exciting and fun times together. I see a lot of entrepreneurs and professionals who love their families very much. But because they spend so much time with them and give up everything, including themselves, just to be with them or take care of them all the time, they're not the fullest version of themselves. And it eats them inside. A lot of people are afraid to say it out loud. But the more they tolerate not taking care of themselves, not pursuing their mission, not spending time alone to reflect, the worse it gets when they're actually with their family. So my message for you today: Do not put your family first. Put yourself first so you can be even more present, even more energetic, and have even more quality time with your family. That's what makes an amazing life.

My post, word for word, apart from five long dashes that I show as commas. The promotional ending and the hashtags are left out. I showed this post on the workshop call as an example of a belief I want people to shift.

The four beliefs, my big idea and repeating it, from the same workshop
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[01:29:54] Marc T: And so this is a very quick thing, At the end of the day, why people will buy from you is because they need to [01:30:00] Marc T: to shift four beliefs. [01:30:01] Marc T: Number one, they need to believe things about you. [01:30:04] Marc T: So what are some beliefs they might need to have to potentially buy from you? [01:30:08] Marc T: Okay, what are some beliefs about you? [01:30:11] Marc T: Okay, next one, beliefs about themselves. [01:30:14] Marc T: What they need to believe about themselves in order to work with you? [01:30:17] Marc T: So for example, you might have an amazing product, people might like and trust you, and people know you have a lot of success stories, but they might not still buy from you, because they'll be like, my situation is different. [...] [01:30:45] Marc T: So the thing is, how do you do it? [01:30:49] Marc T: You share case studies or stories of people that might be similar to their situation. [...] [01:31:19] Marc T: Next one, about your solution, about your offer, about what you do, right? [01:31:23] Marc T: And then about other solutions as well. [01:31:25] Marc T: So for example, and I'll talk about this in the next portion, which is, what are some beliefs about other solutions that I I want people to believe. [01:31:31] Marc T: For example, one of the things I always talk about is, there is never such a thing called a best strategy. [01:31:38] Marc T: The important thing is the best strategy for you. [01:31:41] Marc T: And what I realize is a lot of other solutions, they always try to prescribe you a strategy. [01:31:47] Marc T: Because a butcher will always sell meat. [01:31:50] Marc T: Okay, a butcher will always sell meat. [...] [01:32:32] Marc T: Yeah, but one belief I could say is you shouldn't put your family first. [01:32:37] Marc T: You should put yourself first. [...] [01:46:08] Marc T: So for example, in the past, one thing that made me a lot more progress and growth when I was starting out was I just said, the reason why most people don't succeed is not because they don't have enough information, it's because they need more implementation. [01:46:22] Marc T: And then I actually, and now it's a bit less, but I used to dominate the word implement. [...] [01:47:32] Marc T: Most people think having a 9 to 5 is stable. [01:47:34] Marc T: I disagree. [01:47:36] Marc T: I believe XXXYY. [...] [01:48:09] Marc T: When you say that it's a very hard, provocative content, when you share your caption, be a bit more warm and softer. [...] [01:50:38] Marc T: Do not feel afraid for repeating your ideas. [01:50:41] Marc T: So you can say the same idea, you just package it in different ways. [01:50:44] Marc T: Different stories, different insights, different perspectives, different hooks, but all to the same idea.

My lines only, from the same workshop on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

Takeaways

  • AI cannot fake your World, Worldview or Way.
  • Choose a format that brings results and feels good to make.
  • Match your publishing pace to your stage.
  • Share real life in your words and your clients' words.
  • Repeat your belief in different ways.

Start today

Do Steps 1 and 2 today. Put content time in your calendar.

Finish Steps 3 and 4, then open System: https://magneticcontent.marcteo.com/system

AI Implementation Toolkit

Download the AI Implementation Toolkit and open a new chat in your AI (ChatGPT, Claude or Gemini). Attach the file, type start and send it.

Download AI Implementation Toolkit (.md)