Shift: Choose Influence Over Attention

In 30 seconds

Use this when posts feel aimless, views bring few clients, or content never feels enough.
Build Connection, Credibility and Expertise with the right people.
4 steps give you an audit, a creator to model, your Resonance Map and your go-pro line.

How to use this page

Tap Copy, paste it into your AI (ChatGPT, Claude or Gemini), and send it.
Keep each result for the next step, ideally in the same chat.
Answer one question at a time. Voice notes and messy answers are fine.
Tell your AI what feels off and ask for changes.

Step 1: Check what your content builds

You get: A post audit, your missing trust ingredient and one thing to try.

Check what your content builds

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me check what my recent content builds, and find the one trust ingredient I am missing most. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. ---------- [PURPOSE] This is the content audit from my coach Marc Teo's Magnetic Content method. People buy when three trust ingredients are there: Connection (they relate to me, like me and share my values), Credibility (proof, such as results I have helped people get, awards or years of experience) and Expertise (I teach or share ideas that help them). We look at my last 10 or so posts, see which ingredient each one builds and which zone it sits in, and find the ingredient I am missing most. This box does not write posts, hooks or a plan. I should have the finished audit within about four of your replies. [ROLE] You are a warm, honest content coach. A good audit is short and kind, shows a pattern and names one missing ingredient. A bad audit guesses at posts I did not describe, or treats views and likes as proof of sales. The four zones come from two questions: what impact did the post have, and how easy was it for me to make? Impact means the result that matters to me, such as replies, leads or sales, not views alone. FLOW: high impact and easy to make. This is the sweet spot. GRIND: high impact, but hard to make. If I keep grinding, I may burn out. NOISE: easy to make, but low impact. WASTE: hard to make and low impact. STEP 1. Ask: "Paste or describe your last 10 or so posts. One line each is fine: the format, what it was about, and anything that happened after, such as replies, leads or sales. Fewer than 10 is fine, and a rough memory is fine too." STEP 2. Ask: "Which of these felt easy to make, and which felt hard?" Skip this if I already told you. STEP 3. Ask: "Which of these led to anything that matters to you, such as replies, leads or sales?" Skip this if I already told you. STEP 4. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only what I tell you. Judge each post only from what I said about it, and mark any ingredient or zone you had to guess with (suggested). Views, likes and followers are not leads or sales: never say a post brought a lead or a sale unless I said it did. If I put a limit on something, such as only once or I am not sure, keep that limit beside it. If two ingredients tie for missing most, name both. Do not write posts, hooks or a plan. If I ask for them, say they come in later steps and give me this audit first. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly this inside it: MY CONTENT AUDIT POSTS: [one line per post: short name, ingredient, zone] INGREDIENTS: Connection [number], Credibility [number], Expertise [number] ZONES: Flow [number], Grind [number], Noise [number], Waste [number] MISSING MOST: [the ingredient that shows up least] ONE THING TO TRY: [one sentence: a kind of post that builds the missing ingredient, using material I mentioned] Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, say in one line that I can keep this audit for the next step. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new audit in one code block.

You're done when:

You know each post's ingredient and zone, and which ingredient to build next.

Why this works

Check your last 10 or so posts for Connection, Credibility or Expertise.

Judge impact by what matters to you: leads or sales. A rough sense is enough.

Flow is high impact and easy to make. Grind is high impact but hard to make.

If you keep grinding, you might burn out.

Noise is easy to make but low impact. Waste is hard to make and low impact.

Build the trust ingredient you use least.

See my example

Step 2: Pick one creator to model

You get: Your creator, platform, three reasons and one thing to try next.

Pick your creator to model

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me pick one creator to model my content after, with three clear reasons and one thing to try in my next post. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. ---------- [PURPOSE] This step comes from my coach Marc Teo's Magnetic Content method. Having one person to model gives me a direction, so I learn faster. It must be someone I could emulate, not just someone I like or respect, because this is not a popularity game. The finished piece is a short model card. This box does not write my posts. I should have it within about four of your replies. [ROLE] You are a warm, practical content coach. A good pick is one person whose content or vibe I could see myself modelling, ideally on the platform I want to grow on, with three specific reasons. A bad pick is someone I only admire, such as a comedian when I am not going to be a comedian, or a reason so vague it gives me nothing to try. My coach Marc's own example, for its shape only, never as my answer: WHO: a mentor of his PLATFORM: Instagram WHY: 1. Radically authentic. 2. Teaches beyond money alone: transformation, mindsets, beliefs, and becoming the person who can make money. 3. Very raw, not scripted. STEP 1. Ask: "Who is one creator whose content you feel you could model, not just admire? If two come to mind, tell me the one you would pick first." If I cannot think of anyone, ask once: "Whose posts do you stop scrolling for, on the platform you want to grow on?" If I still have no one, write WHO as [not chosen yet] and make my one thing to try a 15 to 30 minute search this week. Do not keep asking. STEP 2. Ask: "Which platform do you follow them on?" Skip this if I already said it. STEP 3. Ask: "What are three reasons you chose them? Think about their content, how they come across, and their vibe." STEP 4. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only what I tell you about this creator. Do not describe their content, their numbers or their story from your own knowledge, because you may be wrong. I am modelling what they do well, never copying their posts, words or stories. Do not write a post for me. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly this inside it: MY CREATOR TO MODEL WHO: PLATFORM: WHY: 1. 2. 3. ONE THING TO TRY IN MY NEXT POST: [one quality from my reasons, done my own way, in one sentence] THIS WEEK: Turn on their notifications or mark them as a favourite, so their posts show up first, and spend 15 to 30 minutes studying them for ideas. Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, say in one line that I can keep this card for the next step. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new card in one code block.

You're done when:

You have one creator to model and one quality to try your own way.

Why this works

Choose someone you could emulate, ideally on your platform. A clear model speeds up learning.

Choose someone you could model your content after. I respect comedians, but I don't plan to become one.

My model is authentic, teaches beyond money and shares raw, unscripted content.

Write three reasons for your choice. Turn on notifications or mark them as a favourite.

Spend 15 to 30 minutes studying them for ideas. Never copy their posts or stories.

See my example

Step 3: Say it in their words (your Resonance Map)

You get: Your four-corner Resonance Map and four opening lines.

Make your Resonance Map

Paste any words your clients have said or written, if you have them.

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me build my Resonance Map in my clients' own words, and turn it into four opening lines. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases and remove identifying combinations of details for any client or private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] This is the Resonance Map from my coach Marc Teo's Magnetic Content method. The goal is content that makes my ideal clients think: that sounds like me, that is for me. The map has four corners, built from two lines: now (the short term) to the future (the long term), and away (the pain they want to move away from) to towards (what they want). So the corners are what they want now, what is hurting them now, their dream, and their fear. The finished piece is my map plus four opening lines. This box does not write full posts. I should have it within about five of your replies. [ROLE] You are a warm content coach who listens for the exact words clients use. A good map sounds like my clients talking, with specific goals they would wake up and say they want. A bad map uses vague words my clients never say, such as fulfilled or aligned, or blows a fear up to scare people. STEP 1. Ask: "Who are your people, in one line? If you have words they have said or written to you, such as DMs, survey answers or notes from calls, paste them too." Skip this if I already told you. STEP 2. Ask: "What do they want in the next 1 to 3 months, in the words they would use?" STEP 3. Ask: "What is hurting or frustrating them right now?" STEP 4. Ask: "Looking further ahead, what is their dream? Think of the life they would be proud of." For the fear, use what I already told you if I mentioned one. If I did not, suggest one fear as the opposite of their dream, built only from my words, and mark it (suggested). Do not ask a fifth question. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. Three things Marc teaches about the words: 1. Goals are more powerful than feelings. If a corner is vague, suggest a plainer version my clients would actually say when they wake up, and mark it (suggested). His example: people rarely wake up wanting to be more present with their family, but they do want to spend more quality time with their family. 2. People are usually more driven when other people are involved: their children, family, community, friends or peers. If my answers mention other people, keep them in. 3. Fear is where people can manipulate. Keep the fear true and kind, and never make it bigger than what I said. Two of Marc's own opening lines, for their shape only, never as mine: If you're someone who doesn't want to just make more money, but also want to create something you're proud of, this is for you. If any of you have ever felt overwhelmed or a little bit lost over the past few or since the start of this year, this post is for you. RULES Use only what I tell you. Keep my clients' words as they said them. Use quotation marks only around words I said a client actually said or wrote. Never invent a client, a quote, a result or a number. Do not write full posts. If I ask for them, say they come in later stages and give me this first. If I say stop, end without another question. FINAL OUTPUT Final check: keep the people named in my dream, including family, and carry every (suggested) mark into the opening line built from it, even after shortening. Give me one code block, the grey box with a Copy button, with exactly this inside it: MY RESONANCE MAP WHO THEY ARE: WANT NOW (next 1 to 3 months): HURTING NOW: DREAM (long term): FEAR (long term): THEIR WORDS: [the exact words they use, if I gave you any] FOUR OPENING LINES: 1. [If you're someone who ..., this is for you, built from what they want now] 2. [If you've ever felt ..., this is for you, built from what is hurting now] 3. [If you're someone who ..., this is for you, built from their dream] 4. [If you ..., this is for you, built from their fear] Keep every (suggested) mark inside the box. Keep every question outside the box. Outside the box, say in one line that I can keep this map for the next step. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new map in one code block.

You're done when:

Your map and four opening lines sound like the people you serve.

Why this works

Use your clients' words so they feel your content is for them.

Name what they want now, what hurts now, their dream and their fear.

Now means the short term, while dreams and fears look further ahead. Dreams include a life you feel proud of.

Make goals tangible: more quality time with family, rather than being more present.

People are often driven by their children, family, community, friends and peers.

Fear is often the opposite of the dream. Never use it to manipulate people.

Keep it true and kind. Go deeper with Ideal Client DNA: https://idealclientdna.marcteo.com

See my example

Step 4: Decide to go pro, your way, for 12 weeks

You get: Your go-pro line to post in our community.

Write your go-pro line

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me write my one-line decision to go pro my way for the next 12 weeks. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. ---------- [PURPOSE] This is the last step of Shift in my coach Marc Teo's Magnetic Content method. Going pro does not mean becoming a famous creator. It means taking my content seriously, in a way that fits me, for at least the next 12 weeks. The finished piece is one line I will post in Marc's community. This box does not choose my platform, how often I post or my schedule. That comes in the next stage, Strategy. I should have my line within about four of your replies. [ROLE] You are a warm, direct content coach. A good line is short, true and specific about who I serve and what I will share. A bad line promises results, views or a posting schedule I never chose. The shape of the line: Go pro my way: I serve [who I serve], and for the next 12 weeks I will build [Connection, Credibility or Expertise] by sharing [what I will share] in a way that feels true to me. Connection means people relate to me and my values. Credibility means proof, such as results I have helped people get. Expertise means I teach or share ideas that help them. STEP 1. Ask: "Who do you serve, in a few words?" STEP 2. Ask: "Which trust ingredient will you build most over the next 12 weeks: Connection, Credibility or Expertise?" If my content audit is in this chat, suggest the ingredient I was missing most. STEP 3. Ask: "What will you share to build it? For example, your lessons, stories from your work with clients, or parts of your own life." STEP 4. Give me the final output. If I say I don't know, not sure, maybe or I haven't decided, suggest one answer built only from my words, mark it (suggested), and move on. Never turn it into a decided fact. Before every question, check whether my earlier answers in this chat already tell you. If they do, use them and do not ask again. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. RULES Use only my words. Do not add numbers, results, follower goals or a posting schedule. Keep the line to one or two sentences. If I say stop, end without another question. FINAL OUTPUT Final check: keep tentative choices marked (suggested) in the line and every revision until I explicitly choose them. Give me one code block, the grey box with a Copy button, with only my line inside it. If any part is still (suggested), add one short note under the line, inside the box, saying which part to confirm. Outside the box, tell me in one line to post it in Marc's community, and that the next stage, Strategy, turns it into a plan. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the full new line in one code block.

You're done when:

Your go-pro line is posted in our community, ready for Strategy.

Why this works

Take content seriously in a way that aligns with you for at least the next 12 weeks.

Without that decision, content can keep feeling like it is never enough.

Name who you serve, the trust ingredient to build and what you will share.

Write your line by hand or use the box. Then post it in our community.

Strategy turns it into a plan.

See my example

Want the thinking behind it?

Read first

Shift is the mindset stage of my Magnetic Content system. Learn the fundamentals before choosing tools and tactics.

AI cannot make up for missing fundamentals.

Magnetic content, not mere content

Magnetic content goes for sales with the right people.

I choose authenticity over the algorithm, flow over pushing, helping others over self-interest, and principles over tricks.

Go niche viral: be famous in your space and followed by buyers. Views are not cash.

Why people buy: three trust ingredients

Connection means people like you and share your values.

Credibility is proof: results, awards or ten years doing the work.

Expertise means sharing ideas that help people improve their lives.

People need all three to trust you enough to buy. Each post should build at least one.

Two days that matter

The first day that matters is when you start posting. Mine was in 2019, sharing notes after an event by three mentors.

The second is when you decide to go pro. I chose that at the start of 2026.

You don't have to become Mr Beast. Take content seriously in a way that aligns with you.

Original examples

My reel caption: would you rather have 100 views + $10K or 1M views + $0?3 April 2026

Back to Step 1

Would you rather have 100 views + $10K or 1M views + $0? To all the creators and influencers out there, please, please remember: views ain't cash. So I'm saying this because recently I was speaking to a young guy who is very driven, very capable, wants to make a lot of money. So what he did was invested in a multiple four-figure coaching program to become a better content creator. And the wonderful thing is, he did get a lot more views, a lot more engagements, and attracted a lot more eyeballs into his world. The problem was, he wasn't translating that into sales and cash as well. And what I realized is that even with a lot of views, a lot of engagements, you might still not get the income you want. And if you think about it, would you rather have hundreds of views but make five figures per month, or millions of views but you're still not creating the impact or the income that you would like? So I think the lesson learned here is this: If I were you, I might think about how can I get a more consistent leads, clients, and sales process that gets me money first, and then I think about getting more views. But with that said, please remember it all depends on what is your main priority. You want to make money? Focus on making money. If you want to get more views, focus on getting more views. And that's how you win, not just in your business or in your income, but for the rest of your life.

My caption, word for word, apart from one long dash that I show as a comma. The promotional ending and the hashtags are left out.

What to notice

The young man in the caption got a lot more views and engagement, but it wasn't turning into sales. That is why, in your audit, impact means the result you care about, not views.

The four zones of the content audit, from my Magnetic Content workshop22 April 2026

Back to Step 1

[00:43:00] Marc T: Ask yourself, which quadrant are you in when it comes to content? [00:43:03] Marc T: So, content audit, so where are you right now? [00:43:06] Marc T: So if it's low impact, that means there's low results, and it feels very hard right now, you are what we call, you are in a waste zone. [00:43:13] Marc T: What a waste. [00:43:15] Marc T: It's hard to make, and you don't create any results. [00:43:17] Marc T: Okay? [00:43:18] Marc T: Grind means there is great results, but it feels very hard. [00:43:22] Marc T: So we call it grinding, I'm grinding content. [00:43:24] Marc T: And what happens if you keep grinding and grinding and grinding? [00:43:26] Marc T: You might burn out. [00:43:27] Marc T: Noise is easy to make, but low impact. [00:43:31] Marc T: I am very easily guilty of this. [00:43:34] Marc T: I can create a lot of content, but it might not be as impactful as I would like. [00:43:37] Marc T: So noise. [00:43:38] Marc T: Okay? [00:43:38] Marc T: And binge is binge-worthy content, which is high impact and easy to make. [00:43:45] Marc T: Okay?

My lines only, from the Magnetic Content workshop I taught my Inner Circle clients on 22 April 2026. The recording garbled a few words, and I have left them as recorded.

I said binge for the top zone on the call. On my slides and on this page it is called Flow.

How I pick a creator to model, from the same workshop22 April 2026

Back to Step 2

[00:36:05] Marc T: So what you do for example, let's say, if it's for me, let's say for me I could write maybe [a mentor of mine]. [00:36:10] Marc T: Right? [00:36:11] Marc T: So my mentor, I think I buy a lot of his content. [00:36:13] Marc T: A platform was his main one right now. [00:36:15] Marc T: So he is on Facebook, but it's mostly on Instagram, which I want to model after. [00:36:18] Marc T: So let's put Instagram. [00:36:19] Marc T: And then what's reason number one? [00:36:20] Marc T: Okay? [00:36:21] Marc T: He's radically authentic. [00:36:23] Marc T: Okay? [00:36:24] Marc T: Number two is, he teaches beyond money alone. [00:36:27] Marc T: He talks about transformation, mindsets, beliefs. [00:36:31] Marc T: He talks a lot about not just in terms of making money, but becoming the person who can make money. [00:36:36] Marc T: And I freaking vibe with that. [00:36:38] Marc T: Okay? [00:36:38] Marc T: Number three is, it's very raw. [00:36:40] Marc T: Alright, so raw is authentic. [00:36:41] Marc T: So another reason why I probably like what [my mentor] has to teach and share is because it's not scripted. [00:36:49] Marc T: Okay? [00:36:49] Marc T: So what I like is I like raw content, right? [00:36:51] Marc T: People that come, people that don't have to overly script their content. [00:36:55] Marc T: Again, it might work for other people, just not my vibe. [00:36:57] Marc T: Does it make sense? [00:36:57] Marc T: So it's not that I disagree with how other people do it. [00:37:00] Marc T: It's just what I like, right? [00:37:01] Marc T: And this is why maybe [my mentor] would be someone I want to model after. [...] [00:38:23] Marc T: Okay, and it's someone that you feel that you could emulate when it comes to content, by the way. [00:38:26] Marc T: So it's not just who you like and respect. [00:38:28] Marc T: Because I like and respect a lot of people. [00:38:29] Marc T: I like people like Matt Rife, right? [00:38:31] Marc T: Very funny. [00:38:31] Marc T: But I'm not going to be a comedian anytime soon. [00:38:33] Marc T: Does it make sense? [00:38:33] Marc T: So it's someone you feel that you might want to emulate or model after when it comes to your So it's not who you like. [00:38:39] Marc T: This is not a popularity game. [00:38:40] Marc T: This is who you feel you could model after. [...] [00:39:07] Marc T: So one quick tactical tip you could do is, whether you're on LinkedIn, Instagram, Facebook, there's probably an option where you can get their notifications first if you ever, if there's ever a content piece from them, if you want. [00:39:19] Marc T: Okay? [00:39:20] Marc T: Or every time there's a content, they'll be up in your newsfeed. [...] [00:42:17] Marc T: So sometimes what I do is I can even go to the Instagram, take about 15-30 minutes to even study them, and find out some content ideas that could happen from them.

My lines only, from the Magnetic Content workshop I taught my Inner Circle clients on 22 April 2026. Where you see [...], I left out lines in between. The recording garbled a few words, and I have left them as recorded.

The mentor I model is a mentor of mine. I have replaced his name in square brackets. The comedian I mention is a public figure, used only as an example of someone I like but would not model.

The Resonance Map, from the same workshop22 April 2026

Back to Step 3

[01:13:05] Marc T: Basically, you want to create content that when your ideal clients read it or consume it, they'll be like, that sounds like me. [01:13:14] Marc T: That sounds like it's for me. [01:13:16] Marc T: That sounds like she's talking right to me. [01:13:18] Marc T: So if anytime you create content, someone can say, wow, when you created the content, I was like, , that sounds like it's just for me, man. [01:13:24] Marc T: That is where you know there is what I call resonance. [...] [01:14:13] Marc T: So now over here, if you look at the word now, so now it's more of what I call short term. [01:14:17] Marc T: Okay? [01:14:18] Marc T: So short term. [01:14:20] Marc T: Okay? [01:14:21] Marc T: And then future is long term. [01:14:24] Marc T: Okay? [01:14:25] Marc T: Away, right, is what we call the pain, right? [01:14:28] Marc T: The struggle. [01:14:28] Marc T: The struggles they don't like or pain. [01:14:32] Marc T: And then towards is what we call pleasure. [...] [01:15:43] Marc T: Okay? [01:15:43] Marc T: So that's an example, right? [01:15:45] Marc T: Which is, if I write content that resonates with that. [01:15:47] Marc T: I say, if you're someone who doesn't want to just make more money, but also want to create something you're proud of, this is for you. [01:15:54] Marc T: Does it make sense? [01:15:56] Marc T: So I'm hitting their frequency. [01:15:58] Marc T: I'm hitting their resonance. [...] [01:16:29] Marc T: So again, another post can be, if any of you have ever felt overwhelmed or a little bit lost over the past few or since the start of this year, this post is for you. [01:16:38] Marc T: So that's building resonance. [01:16:40] Marc T: Fear. [01:16:42] Marc T: Same thing, can be something opposite of dreams. [01:16:44] Marc T: How many of you feel that at the end of the day, or the end of the life in 10 years time, you know that you haven't lived to your fullest potential? [01:16:52] Marc T: And then again, there's resonance. [...] [01:17:53] Marc T: Yeah. [01:17:53] Marc T: So feelings are fine, but goals, sometimes make it more tangible. [01:17:56] Marc T: They'll be more powerful. [01:17:57] Marc T: Okay. [01:17:57] Marc T: So just say, they want to feel more fulfilled. [01:18:00] Marc T: Very vague. [01:18:00] Marc T: So, what does fulfilled mean? [...] [01:18:32] Marc T: So, one quick thing [a mentor of mine] taught me, which is, do they wake up and be like, I want that? [01:18:37] Marc T: So, most people might not wake up and say, I want to be more present with my family. [01:18:40] Marc T: So, they might want something else. [01:18:41] Marc T: I want to spend more quality time with my family. [01:18:45] Marc T: Okay? [01:18:45] Marc T: Does it make sense? [01:18:46] Marc T: So, that might be more resonant, rather than being present. [01:18:48] Marc T: That's why Singaporeans don't really use the word present. [01:18:50] Marc T: It's a very vague word. [...] [01:23:05] Marc T: So dream is like the long term. [01:23:07] Marc T: So dreams are more like aspirations. [01:23:09] Marc T: So if you think about it, people want a career they feel alive and energized by. [01:23:15] Marc T: But at the end of the day, what do they want? [01:23:17] Marc T: They want to live a life where they can feel proud of. [01:23:21] Marc T: They want a life where they can feel that they have made a difference. [01:23:24] Marc T: They want to live a life where they felt that they have done everything they needed. [01:23:28] Marc T: Does that make sense? [01:23:29] Marc T: So the dream is a bit more big picture, a bit more aspirations, a bit more like connected to the heart. [...] [01:24:39] Marc T: What's the fear? [01:24:40] Marc T: So go opposite. [01:24:41] Marc T: This is when people can manipulate. [...] [01:25:33] Marc T: Please, I'm not saying for fun, be very mindful when you do all of the exercises, because it's scary. [...] [01:25:52] Marc T: Most people are driven, the motivations are driven, when other people are involved. [01:26:00] Marc T: When other people are involved, people are usually more driven, more motivated. [01:26:03] Marc T: Where is it? [01:26:03] Marc T: Your children, your kids, your community, your friends, your peers. [01:26:06] Marc T: Right? [01:26:07] Marc T: Like most people are driven by others rather than themselves all the time.

The tip about waking up and saying I want that came from a mentor of mine, so his name is replaced in square brackets.

Two days that matter, and going pro your way, from the same workshop22 April 2026

Back to Step 4

[00:45:19] Marc T: Okay, and again, views are not money. [00:45:22] Marc T: Views are not cash. [00:45:23] Marc T: So don't ever think views are cash. [00:45:24] Marc T: It's just a metric. [...] [00:45:32] Marc T: Okay. [00:45:32] Marc T: Anyway, so it grew to one decision. [00:45:35] Marc T: And the decision was basically, there are two days that matter the most when it comes to your content. [00:45:43] Marc T: Number one is the day you start creating content. [...] [00:46:01] Marc T: For me, I think it was in 2019 and much. [00:46:05] Marc T: I just attended an event by three mentors, [names left out]. [00:46:13] Marc T: And that night I posted a content. [00:46:14] Marc T: I like, , I want to start taking charge of my life. [00:46:18] Marc T: And I'm going to start by just sharing my notes from that event. [00:46:21] Marc T: And that was the first day I started taking my content series. [00:46:23] Marc T: As in, I started posting content. [...] [00:46:36] Marc T: So, number one. [00:46:37] Marc T: First day matters. [00:46:38] Marc T: Number two is the day you decided to go pro. [00:46:44] Marc T: The day you decided to take content seriously is the second day. [00:46:49] Marc T: It's the second thing that matters. [00:46:50] Marc T: And when we say going pro, guys, it's not you have to be Mr. [00:46:55] Marc T: Beast. [00:46:55] Marc T: You have to be anyone. [00:46:56] Marc T: It's going pro your way. [...] [00:47:49] Marc T: Go pro my way. [00:47:50] Marc T: Just type the chat. [00:47:51] Marc T: If there's something you'd like to commit to, at least in the next 8 to 12 weeks. [00:47:57] Marc T: Because that was what happened to me at the start of this year. [00:48:00] Marc T: And hey, it started growing, and it grew in a way that I was very aligned to me as well, okay? [...] [00:48:24] Marc T: Because what I realized is, if you do not make the decision to GoPro in your content your way, you will always feel that your content is not enough, because you haven't put the intention for it.

I left out the names of the three mentors whose event I attended. "GoPro" is how the recording wrote go pro, and "this year" means 2026.

Takeaways

Build Connection, Credibility and Expertise.
Aim for Flow: content with impact that feels easy to make.
Model what works without copying posts or stories.
Use your clients' words, and keep fear true and kind.
Go pro your way for 12 weeks.

Start today

Do Steps 1 and 2 today, using your last 10 or so posts.

Finish Steps 3 and 4 and post your go-pro line in our community.

Then open Strategy: https://magneticcontent.marcteo.com/strategy

AI Implementation Toolkit

Download the AI Implementation Toolkit and open a new chat in your AI (ChatGPT, Claude or Gemini). Attach the file, type start and send it.

Download AI Implementation Toolkit (.md)